Auriol, George. – Le Troisième Livre des monográmmes, cachete, marques et ex-libirs composés.

First edition of the third and last of George Auriol’s monogram books, with a rich array of designs for his artistic and literary colleagues in Paris and further afield. Polymathic poet and songwriter, part of the Chat Noir (along with his lifelong friend Erik Satie) Auriol created designs that became emblematic of Art nouveau Paris, together with his typography for the Metropolitain railway and type designs adapted by Peignot. The monograms include marks for himself and his closest collaborators and friends. Most display the clear influence of the pervading japonisme in contemporary Parisian design, with Auriol adapting the Japanese quasi-heraldic culture of the pictographic Japanese ‚mon‘ to western lettering. Publishers for whom Auriol supplied monograms included Ernest Flammarion, Quillot, Larousse, Hachette, Peignot et fils, Henri Laurens and we also find the earliest logo for Cadbury’s chocolate.