Löffler – Löffler, Berthold (1874 Rosenthal, Böhmen – 1960 Vienna): – Fliegender Putto („Flying Putto“).

Rare trail-proof with wide margins and printers marks. Berthold Löffler was one of the main representatives of the Viennese art noveau and became famous for his book illustrations and poster designs. „Ins Jahr 1912 fällt der Auftrag zur Ausgestaltung des (heute zerstörten) ‚Salzburger Volkskellers‘ unter dem Hotel Pitter, das raumkünstlerische Hauptwerk Bertold Löfflers…Neben Josef Hoffmann war Löffler für die Wanddekoration…verantwortlich…Ähnlich volkstümlich wie die Dekorationen fallen auch die Plakate aus, die das neue Lokal bewerben. Bunt gezeichnete, feiste Barockputten, stehend oder fliegend, entsprechen dem neuen Geschmack. Die Entwürfe für den Salzburger Volkskeller wurden in der Wiener Werkstätte als Postkarten gedruckt und vertrieben“ (Rainald Franz, Berthold Löffler- Die Druckgraphik, S. 26, in Berthold Löffler, Herausgegeben von Erika Patka, Wien 2000). – This poster was aimd to advertise a newly opened restaurant in Salzburg, where Löffler and also Josef Hoffmann designed the interior decoration. This posters were also printed as postcards of the Wiener Werkstätte. „The year 1912 saw the commission to decorate the ‚Salzburger Volkskeller‘ (now destroyed) under the Hotel Pitter, Bertold Löffler’s main work of interior design…Alongside Josef Hoffmann, Löffler was responsible for the wall decorations…The posters advertising the new restaurant were just as folksy as the decorations. Colorful baroque putti, standing or flying, correspond to the new taste. The designs for the Salzburger Volkskeller were printed and distributed as postcards by the Wiener Werkstätte“ (Rainal Franz). Bertold Löffler was one of the most versatile artists in Vienna at the turn of the century. Vienna at the turn of the century, which was certainly not short of great artists. Collaborations with the Wiener Werkstätte in all conceivable graphic fields. The ceramic decoration of the Cabarett Fledermaus, the decoration of the Palais Stoclet, book art (also for the Ver Sacrum) and much more still bear witness to his exuberant ingenuity. It is regrettable that there is still no comprehensive account of his work. Literature: Werner J. Schweiger, Die Wiener Werkstätte, page 264; Michael Pabst, Die Wiener Graphik um 1900, page 333f.