{"id":29914,"date":"2026-10-22T00:06:26","date_gmt":"2026-10-21T22:06:26","guid":{"rendered":"https:\/\/antiquariat-steinbach.com\/rarebooks\/produkt\/loeffler-loeffler-berthold-1874-rosenthal-boehmen-1960-vienna-fliegender-putto-flying-putto\/"},"modified":"2026-10-22T00:06:26","modified_gmt":"2026-10-21T22:06:26","slug":"loeffler-loeffler-berthold-1874-rosenthal-boehmen-1960-vienna-fliegender-putto-flying-putto","status":"publish","type":"product","link":"https:\/\/antiquariat-steinbach.com\/rarebooks\/produkt\/loeffler-loeffler-berthold-1874-rosenthal-boehmen-1960-vienna-fliegender-putto-flying-putto\/","title":{"rendered":"L\u00f6ffler &#8211;   L\u00f6ffler, Berthold (1874 Rosenthal, B\u00f6hmen &#8211; 1960 Vienna): &#8211;  Fliegender Putto (&#8222;Flying Putto&#8220;)."},"content":{"rendered":"<p>Vienna, 1912.<\/p>\n<p>55 : 83 leaf &#8211; image 42 : 80,5. Original-colour lithograph, with monogram in the left corner L\u00d6. Under Passe-Partout.<\/p>\n<p>1800,00 EUR<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rare trail-proof with wide margins and printers marks. Berthold L\u00f6ffler was one of the main representatives of the Viennese art noveau and became famous for his book illustrations and poster designs. &#8222;Ins Jahr 1912 f\u00e4llt der Auftrag zur Ausgestaltung des (heute zerst\u00f6rten) &#8218;Salzburger Volkskellers&#8216; unter dem Hotel Pitter, das raumk\u00fcnstlerische Hauptwerk Bertold L\u00f6fflers&#8230;Neben Josef Hoffmann war L\u00f6ffler f\u00fcr die Wanddekoration&#8230;verantwortlich&#8230;\u00c4hnlich volkst\u00fcmlich wie die Dekorationen fallen auch die Plakate aus, die das neue Lokal bewerben. Bunt gezeichnete, feiste Barockputten, stehend oder fliegend, entsprechen dem neuen Geschmack. Die Entw\u00fcrfe f\u00fcr den Salzburger Volkskeller wurden in der Wiener Werkst\u00e4tte als Postkarten gedruckt und vertrieben&#8220; (Rainald Franz, Berthold L\u00f6ffler- Die Druckgraphik, S. 26, in Berthold L\u00f6ffler, Herausgegeben von Erika Patka, Wien 2000). &#8211; This poster was aimd to advertise a newly opened restaurant in Salzburg, where L\u00f6ffler and also Josef Hoffmann designed the interior decoration. This posters were also printed as postcards of the Wiener Werkst\u00e4tte. &#8222;The year 1912 saw the commission to decorate the &#8218;Salzburger Volkskeller&#8216; (now destroyed) under the Hotel Pitter, Bertold L\u00f6ffler&#8217;s main work of interior design&#8230;Alongside Josef Hoffmann, L\u00f6ffler was responsible for the wall decorations&#8230;The posters advertising the new restaurant were just as folksy as the decorations. Colorful baroque putti, standing or flying, correspond to the new taste. The designs for the Salzburger Volkskeller were printed and distributed as postcards by the Wiener Werkst\u00e4tte&#8220; (Rainal Franz).  Bertold L\u00f6ffler was one of the most versatile artists in Vienna at the turn of the century. Vienna at the turn of the century, which was certainly not short of great artists. Collaborations with the Wiener Werkst\u00e4tte in all conceivable graphic fields. The ceramic decoration of the Cabarett Fledermaus, the decoration of the Palais Stoclet, book art (also for the Ver Sacrum) and much more still bear witness to his exuberant ingenuity. It is regrettable that there is still no comprehensive account of his work. Literature: Werner J. Schweiger, Die Wiener Werkst\u00e4tte, page 264; Michael Pabst, Die Wiener Graphik um 1900, page 333f.<\/p>\n","protected":false},"featured_media":29916,"template":"","meta":[],"product_brand":[],"product_cat":[29,153,49,708,709,914],"product_tag":[],"class_list":["post-29914","product","type-product","status-publish","has-post-thumbnail","product_cat-20-jahrhundert","product_cat-graphik","product_cat-jugendstil","product_cat-loeffler-20-jahrhundert","product_cat-trail-proof","product_cat-zvab","first","instock","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/product\/29914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/product\/29914\/revisions"}],"predecessor-version":[{"id":29915,"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/product\/29914\/revisions\/29915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/media\/29916"}],"wp:attachment":[{"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/media?parent=29914"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/product_brand?post=29914"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/product_cat?post=29914"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/antiquariat-steinbach.com\/rarebooks\/wp-json\/wp\/v2\/product_tag?post=29914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}